The KVKR brothers come from a family which had been trading and mining in gemstones for more than two generations while living in Myanmar, and before they relocated to Madurai, their ancestral homedown. Equipped with their family’s experience in gemstones, the KVKR brothers – Prabaharan and Kaveri Krishnan – decided to take their family business to the next level venturing into jewellery business by establishing Sri Jeyaprabha Jewellers in West Chettiar Street. In 1989, after getting well- established Jeyaprabha Jewellers Private Limited was duly incorporated.