The group was founded by the visionary Mr KVK Rajendra Prabhu, who began in hospitality industry. Mr.KVKR Prabaharan took the group into precious jewellery business and carved a name for himself. He had served as Vice President of Tamil Nadu Jeweller’s Federation (TNJF) & Chairman for Exhibition Organising Committee between 2011 and 2015.
Today, the premium Sri Jeyaprabha Jewellers, Madurai spread across 3 floors with dedicated sections for Gold, Diamond, Platinum and exclusive silver showroom KVKR Sons. Keeping up with the online trends, Sri Jeyaprabha Jewelllers has a web-based virtual shopping lounge to cater to their loyal customers across the globe. The large showroom helps to cater the jewelllery needs under one roof.
Whether you are looking for everyday jewellery or special occasion masterpieces, Sri Jeyaprabha Jewellers has the variety and choices ranging from Rs.15,000 to Rs.1.5 lakh in light weight offerings. In the heavier range, offerings can go over Rs. 1.5 lakh, according to Prabaharan and Mr Kaveri Krishnan, Director and brother.
The KVKR brothers come from a family which had been trading and mining in gemstones for more than two generations while living in Myanmar, and before they relocated to Madurai, their ancestral homedown. Equipped with their family’s experience in gemstones, the KVKR brothers – Prabaharan and Kaveri Krishnan – decided to take their family business to the next level venturing into jewellery business by establishing Sri Jeyaprabha Jewellers in West Chettiar Street. In 1989, after getting well- established Jeyaprabha Jewellers Private Limited was duly incorporated.
Catering to the elite and upper middle-class clientele not just from Madurai but also from neighbouring cities, Sri Jeyaprabha Jewellers offers a range of customized products right from handcrafted exquisite jewellery to customized products for special occasions. Apart from weddings, it is the venue to seek specially designed jewellery for your child’s arangetram like Oddiyanam, Vanki studded with ruby, emerald with other precious stones, headset etc.
While striving to keep ahead of the curve in trends, Sri Jeyaprabha Jewellers has not overlooked the Indian traditions, styles or craftsmanship. The enterprise specializes in fusion jewellery with around 60 percent handcrafted collections. Modern techniques are being used to cater to new generation preferences in its collection of Indo – Italian and Turkey design jewellery that are based on traditional Indian concepts with Italian designs. “These are CAD based jewellery cut slim and light by machines creating a strong appeal for the young people who can use it for everyday wear,” asserts Prabaharan.