The group was founded by the visionary Mr KVK Rajendra Prabhu, who began in hospitality industry. Mr.KVKR Prabaharan took tahe group into precious jewellery business and carved a name for himself. He had served as Vice President of Tamil Nadu Jeweller's Federation (TNJF) & Chairman for Exhibition Organising Committee between 2011 and 2015.

Today, the premium Sri Jeyaprabha Jewellers, Madurai spread across 3 floors with dedicated sections for Gold, Diamond, Platinum and exclusive silver showroom KVKR Sons. Keeping up with the online trends, Sri Jeyaprabha Jewelllers has a web-based virtual shopping lounge to cater to their loyal customers across the globe. The large showroom helps to cater the jewelllery needs under one roof.

Whether you are looking for everyday jewellery or special occasion masterpieces, Sri Jeyaprabha Jewellers has the variety and choices ranging from Rs.15,000 to Rs.1.5 lakh in light weight offerings. In the heavier range, offerings can go over Rs. 1.5 lakh, according to Prabaharan and Mr Kaveri Krishnan, Director and brother.